Are You Using Pinterest? If Not, You Should
Since its inception in 2010, Pinterest has quickly scaled the social media ranks as one of the most popular platforms on the internet. While it may be known as the go-to virtual network for recipes and wedding planning, Pinterest is an excellent avenue for advertising your business and reaching new customers.
Growing a following on Pinterest can drive traffic back to your website or blog, build brand awareness for your business, and expand your reach on other social media platforms.
If you’re not already using Pinterest to market your business, here’s why you should consider putting it at the top of your to-do list—and how to get started.
Why Your Business Needs To Be On Pinterest
Pinterest is unique from other social networks because it allows you to share and discover articles, images, and videos in a virtual pinboard. If you’ve ever felt that the same cat memes and new baby posts clutter up your Facebook newsfeed, Pinterest offers an experience tailored to users who are looking to explore new topics and products through curated content.
Users active on Pinterest are searching for new information that can help them improve their lives or expand their interests. According to a recent report, 64% of Pinterest users described the platform as a place to find ideas, products, or services they can trust—and 98% of Pinners go out and try ideas they find on Pinterest.
Pinterest users want to be fed new information—and it’s up to businesses and brands to create the content they’re looking for.
How To Use Pinterest To Market Your Business
Pinterest’s user base is growing every day, so there’s no time like the present to start building your presence on this platform. Here are a few steps to get you started.
1. Setup Pinterest For Business And Fill Out The Profile
Before you start pinning, you’ll need to set up your Pinterest page. Create a Business Account to have access to additional analytics and advertising features. It’s free and allows you to create marketing campaigns, pinpoint trends, and gain insight into the kind of content your audience likes most.
2. Add 5-10 Professional Photos Or Videos Of Your Product And Services
Pinterest is a visual platform, so make sure that your profile showcases the best version of your business. Pin at least 5-10 photos and videos to your account so users can get a better idea of what you offer. Use high-quality images to draw visitors in and help them understand your product or service without having to read it from an article.
3. Add Tags On Every Pin You Create
Adding relevant keywords to your posts will help you connect with other users and expand your visibility on the platform. If a user searches for a particular topic, product, or hashtag, you want to be discoverable in the search results. So no matter what you pin, be sure to add relevant keyword tags.
4. Pin Valuable Content
Of course, you can’t just post any ol’ thing on Pinterest; you need to create high-quality, relevant content that will appeal to your target consumer. Use Pinterest to pin articles and posts that offer tips, tricks, and advice on your industry. When in doubt, ask yourself what your target customer might be searching for on the platform.
Brands Who Pin Win
As one of the fastest-growing social media platforms on the web, Pinterest has built a strong reputation for being an excellent source of information. Even though users might not have any personal connections on this platform, they’re looking to gain insight from brands on what’s trending or what they should be trying in their everyday lives. Companies that are active on Pinterest are seeing the benefits.
If you’re ready to see results for your business and expand your presence on the web, it’s time to start pinning. Start creating valuable content and connecting with other users today, and you’re sure to see an improvement in your following, engagement, website traffic, and, of course, sales.